Sneaker Artists logo

Culture by design

InsightsInsightsSep 2026

Caring for Your Custom Sneakers: How to Keep Hand-Painted Art Looking Fresh

A hand-painted design sits on the surface of the shoe under a flexible sealant. Treated sensibly it lasts for years of real wear. Treated like a factory sneaker — scrubbed, machine-washed, left in a hot car — it will not.

Let them cure before the first wear

Fresh paint and finisher need time to harden fully. Give a new pair a few days out of the box before wearing, and avoid stacking anything on top of them.

If a pair arrives slightly tacky, leave it somewhere dry and airy rather than trying to speed it up with heat.

Clean gently, never aggressively

Wipe painted panels with a soft damp cloth and, if needed, a drop of mild soap. Work lightly and dry with a towel.

Never use a washing machine, acetone, alcohol, magic-eraser sponges or stiff brushes on painted areas — all of them strip sealant and pull colour with it.

  • Soft cloth or soft brush only
  • Mild soap and cool water
  • Blot, don't scrub
  • Air-dry away from radiators and sunlight

Store them properly

Keep pairs out of direct sunlight, which fades pigment, and out of damp, which affects adhesives. Room temperature and a shelf is ideal.

Use shoe trees or loose paper to hold shape. Deep creasing at flex points is the main cause of hairline cracking.

Expect wear, and plan for touch-ups

Toe boxes and flex creases show wear first. A little patina on a worn pair is normal and not a fault.

Ask your artist about touch-ups when you commission. Many will refresh their own work, and knowing that up front is worth more than trying to fix it yourself.

Join the marketplace

We're building a marketplace connecting custom sneaker artists with the people who collect their work. Apply as an artist, or join the list to hear when the first drop goes live.

Apply as an artist